The first thing you need to do is to build a dating site that caters exclusively to a single unique group. You can make it open for all general dating sites, or you can choose to narrow to target specific groups. Targeting specific groups can really benefit you to attract traffic. You can make a dating site based on region, a specific city, or even something as specific as a single parent, artists and so much more that you want. Actually, it may be easier for you to get traffic when you target a specific group rather than targeting everyone.
Once you have your dating site and run, what you need to do is to efficiently market and advertise your dating site to attract more people to sign up. When there is traffic, there is a higher chance to make money and profit from your dating site. There are so many ways you can make money and make a profit with your dating site.